1.3Victorian Opera
Copywriter [Freelance]
Season brochure copy for Victorian Opera’s annual program.

Victorian Opera required production summaries that introduced each work with clarity, atmosphere and a strong sense of narrative purpose. These pieces sat alongside the company’s wider season materials, helping audiences understand the emotional pull, tone and thematic shape of each production while supporting ticket conversion.

I wrote the production copy for multiple works featured in the season brochure, crafting concise story overviews and highlighting key creative elements in a way that felt engaging, accessible and aligned with Victorian Opera’s artistic identity.







Selected Copy [Full Brochure Script – Sweeney Todd]
“And what if none of their souls were saved?
They went to their maker impeccably shaved.”

Once, there was a barber who had it all—a happy life, a beautiful wife.
But it all ended in a savage act of betrayal.
Enter Sweeney Todd, the demon barber of Fleet Street.

From the maestro of musical theatre Stephen Sondheim and the storytelling brilliance of Hugh Wheeler comes a gripping tale of tragedy and revenge, set in the depths of London.

Sweeney Todd poses a suave yet perilous figure, his desire for vengeance rising with every step. Alongside the beguiling and eccentric Mrs Lovett, he hatches a twisted plan—equal parts ingenious and ghastly. Mrs Lovett’s famed pies may be short-lived as Sweeney’s thirst for retribution teeters on the razor’s edge.

Considered one of the most powerful and theatrically thrilling horror tales ever set to music, this masterpiece of musical theatre leaves hearts racing and spines tingling long after the final curtain falls.