2.3Jo Mercer
Content Writer [Freelance]
SEO-driven blog content for national footwear retailer Jo Mercer.

Jo Mercer required blog content that supported organic search growth while reflecting the brand’s polished, fashion-forward tone. I wrote a series of SEO-optimised articles designed to increase visibility for high-intent keywords, strengthen internal linking opportunities and guide customers toward seasonal products.

Each piece balanced keyword integration with accessible, editorial-style writing—offering style advice, trend context and practical guidance without compromising search performance. The tone was clear, confident and aligned with Jo Mercer’s brand voice, positioning the content as both discoverable and genuinely useful to shoppers.

The blogs contributed to stronger organic traffic for targeted categories and provided evergreen assets that supported ongoing marketing activity.





Selected Copy [Your Guide To Effortless Boot Pairing]
As the leaves turn and the air grows crisp, it’s time to embrace the charm of autumn—a season where the right pair of boots can completely redefine your wardrobe. Like a tailored blazer or a little black dress, a versatile boot moves effortlessly through the year, keeping outfits fresh, functional and confidently on-trend.

Choosing the ideal pair is about more than aesthetics. It’s finding the balance between style, durability and adaptability. Look for silhouettes that transition easily from work to weekend—chic ankle boots for everyday polish, sculptural mid-ankle designs for added support, or long, knee-high boots that deliver elegant coverage and a streamlined shape. High-quality materials and sturdy construction ensure longevity, while lighter, breathable styles make boots a viable option even in the warmer months.

Different silhouettes carry their own personality. Flat boots offer understated ease for long days on your feet, ankle boots lend sophistication to denim or midi dresses, and knee-high styles create clean lines with shorter hemlines or slim pants. The key is pairing the height and shape of the boot with your outfit’s proportions, balancing textures, colours and silhouettes for a cohesive look.

Whether you’re dressing for crisp winter mornings or adding an unexpected twist to spring and summer outfits, the right boots deliver year-round versatility. Jo Mercer’s collection offers styles designed to complement every wardrobe and elevate every season.