The article contextualised the trend through the 2008 financial crisis, TikTok discourse, intergenerational burnout and shifts in online identity formation. The tone balanced cultural theory with accessible storytelling—connecting personal nostalgia, internet humour and political fatigue to broader economic cycles.
The recession pop (essentially, dance pop) of the 00s and 2010s is hyper-commercialised and distributed at internet speed—from Katy Perry’s “Last Friday Night (T.G.I.F)” and Kesha’s “TikTok”, to The Black Eyed Pea’s “I Gotta Feeling” and LMFAO’s “Party Rock Anthem”, major record labels wanted you to forget about your money troubles by partying non-stop. It was the era of sharing your hot pink iPod Nano earbud playing “Like a G6” with your bestie on bus, trying on liquid leggings and gladiator sandals to the beat of “Just Dance”, and touching up your nude MAC lipstick in the club bathroom to “Sexy Bitch”. Every night was the night, and tomorrow always promised a clean slate. This campaign lulled us into a dissociative stupor—a perpetually peppy hangover—marking what Diane Negra, professor of culture studies and co-editor of Gendering the Recession, calls “a fulcrum moment after which many people rewrote the terms of their engagement with capitalism.
Young people today are arguably more aware of inequitable structures than ever, yet they feel increasingly powerless, stuck in cycles of shame and outrage perpetuated by the media. Post-pandemic, this generation has moved into what Negra describes as “a new profile marked by extremely high rates of anxiety, despair, and despondency.” In short, many of us don't have enough money, time, or mental strength to bender away our blues in the carefree way most dance music requires.