4.4Stryke
Strategic Copywriter [Agency]
Investor deck positioning for a fitness industry business-development platform.

Stryke, a business development program for personal trainers, was preparing for an investment raise to support its next phase of growth. The task was to craft an investor deck that positioned Stryke as a practical solution to the fitness industry’s persistent dropout rate while demonstrating its potential as a scalable, high-growth business.

I developed the strategic narrative for the deck, shaping clear and persuasive messaging that presented Stryke as more than an education platform. The story centred on longevity and sustainability—a model designed to equip personal trainers with the systems, tools and commercial foundations needed to build viable, profitable careers. The work articulated the industry challenges, Stryke’s structural advantage and the brand’s capacity to expand beyond the PT sector.

Each section balanced insight with clarity, distilling complex market dynamics into an investment proposition that felt immediate and understandable. The copy supported visual storytelling across traction, market opportunity, competitive positioning, methodology and projected revenue pathways.

The resulting deck gave Stryke a confident, investor-ready narrative. It framed the brand as a structural solution in a fragmented industry and reinforced its potential as a transformative player in fitness business development.