Teaser script, website copy and bidder pack copy for FC Barcelona’s Barça Vision digital-collectible release.
I wrote the teaser script for Masterpiece #2, shaping a narrative centred on strength, resilience and historical weight. Alongside the video script, I developed the website copy for the Masterpiece #2 drop, ensuring the tone aligned with FC Barcelona’s global voice while making the digital-collectible concept accessible to a wider audience. I also wrote the bidder pack, providing clear and compelling guidance for collectors participating in the auction.
Masterpiece #2 sold for over $300,000 on OpenSea, demonstrating the impact of strong narrative framing in enhancing perceived value and audience engagement.
the roar of Spotify Camp Nou carries their ambition.
Introducing Masterpiece #2: Empowerment.
A tribute to every woman who dared to dream.
More than art—a story of strength, determination and victory.
Be part of something extraordinary.
Own a piece of Spotify Camp Nou’s history.
FC Barcelona.
Where dreams become legends.