2.1Senses of Cinema
Social Media Manager & Content Strategist [Freelance]
Social content created and managed as part of Senses of Cinema’s cross-platform audience strategy.

Senses of Cinema needed a more consistent and strategic social presence across Twitter, Instagram and Facebook. I began with a full content audit, identifying gaps in cadence, messaging and visual cohesion, then developed a refined content strategy and weekly schedule to support sustained engagement.

I shaped a tone of voice that matched the publication’s identity—informed, cine-literate and culturally engaged, but still accessible enough for wider audiences. Posts balanced critical insight with clarity, spotlighting new essays, festival coverage and archival features in a way that encouraged conversation rather than simply broadcasting updates.

Using Buffer, I introduced a streamlined workflow for planning and scheduling content, consolidating brand assets from multiple stakeholders to ensure consistency. I designed clean, compelling visual assets in Adobe Photoshop, helping strengthen the brand’s aesthetic across platforms.

I collaborated closely with the editorial team to align social content with upcoming releases and performance goals, while also liaising with advertisers to produce timely promotional materials that met budget and brand requirements.

This structured approach contributed to a 150%+ increase in engagement across platforms, driven by clearer messaging, consistent posting and a stronger, more recognisable tone of voice.